PRIVACY POLICY

At Sneakers Dot London ("we", "us", "our", or "Sneakers Dot London"), we respect your privacy and are committed to protecting the personal information you provide when you visit our website, place an order, contact our customer service team, or otherwise interact with our services.

This Privacy Policy explains what personal information we may collect, how we use it, when we may share it, how we protect it, and the rights you may have in relation to your personal information.

By using our website or purchasing from us, you acknowledge that your personal information may be handled as described in this Privacy Policy.

1. Information We Collect

The information we collect depends on how you interact with Sneakers Dot London.

Information You Provide Directly

When you place an order, contact us, create an account, or use certain features of our website, we may collect information such as:

  • Full name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Order details
  • Product information
  • Payment status and transaction information
  • Account information, where an account is created
  • Information you provide when contacting customer support
  • Information provided when requesting a return, refund, exchange, or other assistance

We only request information that is reasonably necessary for the relevant service or purpose.

Information Collected Automatically

When you browse our website, certain technical and usage information may be collected automatically.

This may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate location derived from technical information such as IP address
  • Pages viewed
  • Products viewed
  • Referring website
  • Date and time of visits
  • Website interaction information
  • Information about how you use our website

This information may be collected through cookies and similar technologies.

2. Information We Receive From Service Providers

We may receive information from companies that help us operate our online store and provide services to customers.

These may include:

  • Shopify, which provides the ecommerce platform used to operate our online store
  • Payment processors and payment service providers
  • Delivery and shipping providers
  • Website hosting and technology providers
  • Customer service and communication providers
  • Analytics and website performance providers
  • Security and fraud-prevention providers

These service providers may process personal information on our behalf or, depending on the service, act as independent controllers for certain processing activities.

3. How We Use Your Personal Information

We may use your personal information for the following purposes.

Processing and Fulfilment of Orders

We use your information to:

  • Process your order
  • Confirm your purchase
  • Process or verify payment
  • Prepare and dispatch your products
  • Arrange delivery
  • Provide tracking information
  • Communicate with you about your order
  • Process returns, refunds, and exchanges
  • Provide customer support

Customer Service

We use information you provide to respond to questions, complaints, return requests, refund requests, and other customer-service enquiries.

Website Operation

We may use technical and usage information to:

  • Operate our website
  • Maintain website functionality
  • Improve website performance
  • Understand how visitors use our website
  • Identify technical problems
  • Improve the shopping experience

Security and Fraud Prevention

We may process information to detect, investigate, and prevent:

  • Fraudulent transactions
  • Unauthorised activity
  • Abuse of our website
  • Security threats
  • Other unlawful or malicious activity

Legal and Regulatory Requirements

We may process and retain information where necessary to:

  • Comply with applicable laws
  • Meet accounting or tax obligations
  • Respond to lawful requests from authorities
  • Resolve disputes
  • Establish or defend legal claims
  • Enforce our terms and policies

Marketing

Where permitted by applicable law and where required, we may use your contact information to send promotional communications about our products, offers, or services.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the relevant communication.

We will continue to send essential transactional communications where necessary, such as order confirmations, shipping updates, refund notifications, and other service-related messages.

4. Lawful Bases for Processing

Where UK data protection law requires us to identify a lawful basis for processing personal information, we may rely on one or more of the following:

Contract

We may process information where it is necessary to fulfil a contract with you, such as processing an order and arranging delivery.

Legal Obligation

We may process information where necessary to comply with a legal or regulatory requirement.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Examples may include website security, fraud prevention, service improvement, and managing our customer relationship.

Consent

Where consent is required, we will ask for it before carrying out the relevant processing.

You may withdraw consent where processing is based on consent.

5. Payment Information

Payments made through our website are processed through the applicable payment provider.

We do not ordinarily have access to your complete debit or credit card number or security code.

Depending on the payment method used, payment providers may process information such as:

  • Card or payment account details
  • Billing information
  • Transaction information
  • Payment authorisation information
  • Payment status

Payment providers process information according to their own privacy policies and applicable security requirements.

For more information about payments, please see our Payment Policy.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential website functions and improve your shopping experience.

Cookies may be used to:

  • Keep products in your shopping cart
  • Maintain website functionality
  • Remember preferences
  • Support checkout
  • Understand website usage
  • Measure website performance
  • Improve our services
  • Support advertising or marketing activities where applicable

Some cookies are essential for the website to function and cannot be disabled through standard cookie controls.

Where applicable law requires consent for non-essential cookies or similar technologies, we will request consent through the appropriate cookie controls.

UK rules generally require businesses to explain how cookies work and obtain consent for non-essential cookies, subject to applicable exemptions.

You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

7. Who We Share Personal Information With

We may share personal information with trusted service providers where necessary to operate our business and provide our services.

These may include:

  • Shopify and ecommerce technology providers
  • Payment processors
  • Shipping and delivery providers
  • Fulfilment partners
  • Website and hosting providers
  • IT and security providers
  • Customer support providers
  • Analytics providers
  • Marketing service providers, where applicable
  • Professional advisers
  • Legal or regulatory authorities where required

We do not sell your personal information as a product to third parties.

Where a service provider processes information on our behalf, we take reasonable steps to ensure that appropriate contractual and security arrangements are in place.

8. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection requirements.

This may include using an adequacy decision, appropriate contractual safeguards, or another lawful transfer mechanism where required.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period depends on factors such as:

  • The purpose for which the information was collected
  • Whether you have an active customer relationship with us
  • Legal and accounting requirements
  • Tax requirements
  • Fraud prevention requirements
  • The need to resolve disputes
  • The establishment, exercise, or defence of legal claims

When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

The ICO recommends that privacy notices explain how long personal information is retained, or the criteria used to determine the retention period.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should also take appropriate steps to protect your own account information, passwords, devices, and other credentials.

If you believe your account or personal information has been compromised, please contact us promptly.

11. Your Privacy Rights

Depending on your circumstances and applicable law, you may have rights concerning your personal information.

These may include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

The UK GDPR provides a right to have inaccurate personal information corrected.

Right to Erasure

In certain circumstances, you may request that we delete your personal information.

This is sometimes referred to as the "right to be forgotten", although the right is not absolute and legal exceptions may apply.

Right to Restrict Processing

In certain circumstances, you may request that we restrict the way we process your personal information.

Right to Object

You may have the right to object to certain types of processing.

You have an absolute right to object to the use of your personal information for direct marketing.

Right to Data Portability

In certain circumstances, you may request personal information in a structured, commonly used, and machine-readable format and ask for it to be transferred to another organisation.

Right to Withdraw Consent

Where we process your information based on consent, you may withdraw that consent.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

12. How to Exercise Your Rights

To make a privacy-related request, please contact us using the details provided at the end of this Privacy Policy.

When necessary, we may ask for reasonable information to verify your identity before fulfilling a request.

This helps protect your personal information from unauthorised disclosure.

We will handle valid requests within the timeframe required by applicable law.

13. Marketing Communications

If you receive promotional emails from us, you can unsubscribe at any time using the unsubscribe link provided in the email.

You may also contact us directly to request that we stop sending promotional communications.

Please note that opting out of marketing communications does not prevent us from sending essential messages relating to your orders or transactions.

Electronic marketing and cookies can be subject to both UK GDPR and PECR requirements, so our marketing practices will follow the consent and opt-out requirements applicable to the relevant communication method.

14. Third-Party Websites

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

If you follow a link to a third-party website, that website will have its own privacy policy and terms.

Sneakers Dot London is not responsible for the privacy practices, security, or content of websites that we do not operate.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

15. Children's Privacy

Our website and services are intended for general consumers and are not specifically directed at children.

We do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided personal information to us, please contact us so that we can review the situation and take appropriate action where required.

16. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can investigate and attempt to resolve your concern.

You may also have the right to complain directly to the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.

More information about the ICO and data protection rights is available through the ICO's official website.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services
  • Changes to how we process personal information
  • Changes to our technology
  • Changes to legal or regulatory requirements

When we make material changes, we may update the date shown at the top of this page and provide additional notice where required.

We recommend checking this page periodically for the latest version.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy right, or have a concern about how your personal information is handled, please contact us:

Sneakers Dot London
Address: 182 High St N, London E6 2JA, United Kingdom
Phone: +44 7490 301617
Email: info@sneakersdotlondon.shop

Business Hours:
Monday–Friday: 9:00 AM–6:00 PM
Saturday–Sunday: 10:00 AM–4:00 PM

All times are based on UK local time.

Sneakers Dot London — We respect your privacy and are committed to protecting your personal information.